Bad Manners and Brimstone

In face to face transactions I don't ask how people are either unless I actually want to know. In a store setting I might say, "Excuse me, does this top come in red?" I would feel weird going up to a person who clearly works at the store and pretending it is a social visit by starting with, "Good morning! How are you? Did you have a good weekend?" and have them look at me blankly wondering what this has to do with anything.

And this is the closest we've come, in my opinion, to more clearly demonstrating the OP's discomfort.
If the salesperson/cashier/CS rep initiates the "hi, how are you, happy valentine's day" banter, then that's sort of the face of the business trying to make things pleasant for the customer.
But if the customer initiates it, it's a bit off.

In the OP, the caller is presumably interested in info about the movies, so prefacing it with all that small talk is not necessary and potentially a waste of the OP's time, as she has other calls to answer and other customers to tend to.